This book presents practical understanding of the management problems. Broadly it is meant for the students who have basic training in management or commerce and also for those with little or no formal management background like MCA and Engineering. For management professionals, essential
This book presents practical understanding of the management problems. Broadly it is meant for the students who have basic training in management or commerce and also for those with little or no formal management background like MCA and Engineering. For management professionals, essential principles and concepts of management that are particularly relevant for understanding the problems of management are highlighted through issues for discussion. Thus, the book is of special value for undergraduate and postgraduate courses like BBA, MBA, MHRD, MIB as well as for B.Tech and MCA. The case material is sufficiently broad in scope and rigorous in coverage to satisfy any undergraduate and postgraduate courses in the field of management. Each case study provides a descriptive analysis of the critical problems faced by leading organisations. Further more, each case study is chosen to reflect and illustrate a specific problem. Each case study contains one relatively successful and the other less so in dealing with one or more of the critical issues or problems. All the case studies have been updated to reflect the latest available information of the corporate world. Issues for discussion in each case are an attempt to explore the various facets of management principles involved for solving the problem. Contents: 1. Decision Making / 2. Guidelines for Case Analysis / Case Studies / 1. K.R. Electrical Pvt. Ltd. / 2. Avinash Appliances / 3. Time Effectiveness / 4. National Bank of India / 5. Sri Krishna Paper Mill / 6. Communication / 7. HDFC Bank / 8. H.R. Complexity / 9. Too Many False Notes / 1. MP3 Player / 11. LCD TV / 12. Ice-cream Industry / 13. Telecom Services / 14. LPG Companies / 15. ACT-II / 16. Tata Dreams: To Buy Local Brands / 17. Nokia Made in India / 18. SEL / 19. Seagull Thermowares / 2. Coral Engineers / 21. Jhelum Metals and Engineering Corporation / 22. Crystal Milk Products Private Limited / 23. Telerama Company / 24. Starbucks / 25. Bajaj Pulsar: Origin of the MALE Species in Indian Bike Industry / 26. Short-lived Interest / 27. Improved Operations under New Management / 28. Diesel Marketing Mix / 29. Innovation at Procter and Gamble / 3. Marketing Research in Product Development: KELLOGG S / 31. Maruti 8 / 32. Nirma: Brand Values / 33. Samsung: How they Did It? / 34. Balancing Shareholder s Need at Shell Inc. / 35. The Tata Titans / 36. The Automation Solution at General Motors / 37. Brand Extension and Repositioning at Nestle / 38. Serial Entrepreneur / 39. Goose and Firkin / 4. Philip Green / 41. Synergy / 42. ASDA / 43. General Electric / 44. Overseas Packaging Ltd. / 45. Air France, British Airways and the Concorde Disaster / 46. Jollibee / 47. Southgate Mall / 48. Ford Motors / 49. Maturing Metros / 5. Retail Sourcing Hub / Pantaloon: ERP in Retail / 52. Tata Docomo / 53. Dell Computer Corporation / 54. H. R. Dilemma / 55. Green Industrial Products Ltd. / 56. Role Confl ict / 57. Promotion / 58. Retrenchment / 59. Fake Currency / 6. Lifebuoy / 61. Pepsodent Vs. Colgate / 62. Sensodyne / 63. Consumer Perception / 64. Celebrity Vs. Utility / 65. Parle-G / 66. Deodorant Market in India / 67. First Flight Couriers / 68. DTDC / 69. IndiGo Airlines / 7. Smartphone Vs. MP3 Player / 71. Ice-cream War / 72. The Water war / 73. AirAsia India / 74. Tata Tea / 75. Nokia-Collective emotion / 76. Mahindra & Mahindra Ltd. / 77. Amul / 78. Ajanta Biscuits Ltd. / 79. Poona Coffee house / 8. Shell Inc. / 81. General Motors / 82. Nestle India Ltd. / 83. Frito Lays / 84. David Bruce: An Entrepreneur. Audience: Undergraduate and Postgraduate courses like BBA, MBA, MHRD, MIB as well as for B.Tech and MCA.
- Studies In Management
- Author: Pandey, A.
- Publisher: Ik International Publishing House