- Book Name: The Little Book Of Big Custome
- Publisher: Sage Publications Pvt.
- Author: Ajit Rao and Subhash Chandra
- ISBN: 9788132109785
- Description: The financial benefits accruing from improvements in customer satisfaction are so significant that customer satisfaction measurement has become an
- Book Name: The Little Book Of Big Custome
- Publisher: Sage Publications Pvt.
- Author: Ajit Rao and Subhash Chandra
- ISBN: 9788132109785
- Description: The financial benefits accruing from improvements in customer satisfaction are so significant that customer satisfaction measurement has become an important business need. The results of customer satisfaction measurement often form a key basis for improving service quality and are often linked to pay and bonuses. It is therefore imperative for CEOs and senior managers to understand the principles behind customer satisfaction measurement. This book works in that direction by explaining the principles of customer satisfaction in a brief yet powerful manner. It will help the readers build relevant and actionable customer satisfaction programs for their organization.