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8 Steps to Take Before Marking the Leap By Edward D. Hess. Charles D. Goetz
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Management & Training
    ISBN
    9780137126675
    Item EAN
    2724341704226
    People
    Author
    Edward D. Hess. Charles D. Goetz
    People
    Publisher
    Pearson
    Category Type
    Management & Training
    ISBN
    9780137126675
    Item EAN
    2724341704226
    People
    Author
    Edward D. Hess. Charles D. Goetz
    People
    Publisher
    Pearson
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
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  •  

    Description:

    Hess and Goetz present a roadmap for how to avoid the things that can cause you to stumble and how to build a business the right way.
    JEFF ZEIGLER, CEO, TechTurn.com, Austin, TX
    When I started my graphic design business, I knew I had enough talent to impress and keep my clients, but I struggled

    Hess and Goetz present a roadmap for how to avoid the things that can cause you to stumble and how to build a business the right way.
    JEFF ZEIGLER, CEO, TechTurn.com, Austin, TX
    When I started my graphic design business, I knew I had enough talent to impress and keep my clients, but I struggled with the day to day running of the business.   So, You Want To Start A Business?   is the blueprint I needed to get organized and put all the right things in place.
    KORY BAILEY, Owner, Creative Counterpart
    Build the Successful Company You’ve Always Wanted to Own!
    Avoid the 8 disastrous operational mistakes that kill new businesses
    Walk step-by-step through the entire process of building a winning business
    Master 55 amazingly simple rules of business success
    For every entrepreneur and potential entrepreneur...no previous business experience necessary!
    Launch the winning business you’ve always wanted…or make more money in the business you’ve already started! 
    More than 5,000,000 new businesses are started each year…but 70% of them will fail. Now, two renowned experts on entrepreneurship identify the 8 “killer mistakes” that cause most business failures–and give you the knowledge, tools, and hands-on advice to avoid them, so you can build a business that thrives.
    Unlike other books on entrepreneurship, this book focuses on the crucial operational issues associated with consistent profitability. You’ll learn how to identify the right opportunities and customers; design winning products and services; set the right prices; overcome customer inertia; avoid common day-to-day management mistakes; find and keep good employees; and finally, smoothly manage growth.
    Throughout, the authors draw on real life entrepreneurial experiences, case studies, and leading-edge research. There’s nothing theoretical here: This is fast-paced, 100% practical advice you can use to make your business dreams and goals come true–starting right now.
    What really makes a successful entrepreneur?
    What they do, how they act...and how to find your best path to business success 
    Get the 3 “Ws” right from the start
    What will you sell, who will buy it–and why will they buy it? 
    55 simple, indispensable rules for success
    What you must know about customers, competitors, and your employees 
    The art and science of managing people, operations, and growth
    Create processes, set priorities, maximize quality, measure people–and improve every day

 

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