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A Framework For Marketing Management., 4E By Kotler
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Management & Training
    ISBN
    9780137131846
    Item EAN
    2724462778939
    People
    Author
    Kotler
    People
    Publisher
    Pearson Education
    Category Type
    Management & Training
    ISBN
    9780137131846
    Item EAN
    2724462778939
    People
    Author
    Kotler
    People
    Publisher
    Pearson Education
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility

    For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

    • Author:Kotler
    • Publisher:Pearson Education
    • ISBN:9780137131846
 

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