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A Framework For Marketing Management, Global Edition By Philip Kotler, Kevin Keller
968.00 EGP

A Framework For Marketing Management, Global Edition By Philip Kotler, Kevin Keller

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968.00 EGP 

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Category Type
Business Communications
ISBN
9781292093147
Author
Philip Kotler, Kevin Keller
Publisher
Pearson
Description:

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet ...

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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Business Communications
    ISBN
    9781292093147
    Item EAN
    2724460397811
    People
    Author
    Philip Kotler, Kevin Keller
    People
    Publisher
    Pearson
    Category Type
    Business Communications
    ISBN
    9781292093147
    Item EAN
    2724460397811
    People
    Author
    Philip Kotler, Kevin Keller
    People
    Publisher
    Pearson
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management, a comprehensive look at marketing strategy.

    For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

    • Author:Philip Kotler, Kevin Keller:
    • Publisher:Pearson
    • ISBN:9781292093147
 

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