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Advertising & Promotion An Integrated Marketing Communications Approach by Chris Hackley - Paperback
300.00 EGP

Advertising & Promotion An Integrated Marketing Communications Approach by Chris Hackley - Paperback

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300.00 EGP 

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Category Type
Marketing & Sales
ISBN
9781849201469
Author
Chris Hackley
Publisher
SAGE Publications
Description:

Packed with case studies and first-hand examples gathered from leading international advertising agencies, Chris Hackley succeeds in providing a lively and stimulating guide to the rapidly evolving advertising environment.

Product Features:
  • Category Type: Marketing & Sales
  • Author: Chris Hackley
  • ISBN: 9781849201469
  • Binding: Paperback
  • Book Language: English
  • Publisher: SAGE Publications
  • Number of ...

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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Marketing & Sales
    ISBN
    9781849201469
    Number of Pages
    333
    Edition
    2nd Edition
    Category Type
    Marketing & Sales
    ISBN
    9781849201469
    Number of Pages
    333
    Edition
    2nd Edition
    Publication Year
    2010
    Product weight
    0.66 kg
    Book Origin
    United Kingdom
    Item EAN
    2724456811963
    People
    Author
    Chris Hackley
    People
    Publisher
    SAGE Publications
    Technical Information
    Binding
    Paperback
    Languages and countries
    Language of the text
    English
    Read more
  •  

    Description:

    Packed with case studies and first-hand examples gathered from leading international advertising agencies, Chris Hackley succeeds in providing a lively and stimulating guide to the rapidly evolving advertising environment.

    Product Features:
    • Category Type: Marketing & Sales
    • Author: Chris Hackley
    • ISBN:

    Packed with case studies and first-hand examples gathered from leading international advertising agencies, Chris Hackley succeeds in providing a lively and stimulating guide to the rapidly evolving advertising environment.

    Product Features:
    • Category Type: Marketing & Sales
    • Author: Chris Hackley
    • ISBN: 9781849201469
    • Binding: Paperback
    • Book Language: English
    • Publisher: SAGE Publications
    • Number of Pages: 333 pages
    • Dimensions: 22.86 x 18.29 x 2.03 cm
    • Edition: 2nd Edition
    • Publication Year: 2010
    • Product Weight: 0.66 kg
    • Book Origin: United Kingdom
 

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