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Analytics At Work By Thomas H. Davenport, Robert Morison, Jeanne G. Harris
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9781422177693
    Item EAN
    2724447795999
    People
    Author
    Thomas H. Davenport, Robert Morison, Jeanne G. Harris
    People
    Publisher
    Harvard Business School Press
    Category Type
    Business Strategy
    ISBN
    9781422177693
    Item EAN
    2724447795999
    People
    Author
    Thomas H. Davenport, Robert Morison, Jeanne G. Harris
    People
    Publisher
    Harvard Business School Press
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
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    Description:

    Most companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. But a powerful new business tool - analytics - is enabling many firms to aggressively leverage their data in key business decisions and processes, with impressive results. In their previous

    Most companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. But a powerful new business tool - analytics - is enabling many firms to aggressively leverage their data in key business decisions and processes, with impressive results. In their previous book, , Thomas Davenport and Jeanne Harris showed how pioneering firms were building their entire strategies around their analytical capabilities. Rather than "going with the gut" when pricing products, maintaining inventory, or hiring talent, managers in these firms use data, analysis, and systematic reasoning to make decisions that improve efficiency, risk-management, and profits. Now, in , Davenport, Harris, and coauthor Robert Morison reveal how any manager can effectively deploy analytics in day-to-day operations—one business decision at a time. They show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed. Based on all-new research and illustrated with examples from companies including Humana, Best Buy, Progressive Insurance, and Hotels.com, this implementation-focused guide outlines the five-step DELTA model for deploying and succeeding with analytical initiatives. You'll learn how to: · Use more effectively and glean valuable analytical insights · Manage and coordinate data, people, and technology at an level · Understand and support what analytical do · Evaluate and choose realistic for analytical activity · Recruit, hire, and manage Combining the science of quantitative analysis with the art of sound reasoning, provides a road map and tools for unleashing the potential buried in your company's data.

    • Book Name:Analytics at Work
    • Auother :Thomas H. Davenport, Robert Morison, Jeanne G. Harris
    • Publisher :Harvard Business School Press
    • ISBN :9781422177693
    • Book Type :Management
 

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