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Basics AdvertisingCopy Writing By Rob
215.00 EGP

Basics AdvertisingCopy Writing By Rob

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215.00 EGP 

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Category Type
Art & Art Instruction
ISBN
9782940373680
Author
Rob
Publisher
Ava Publishing
Description:

  • Book Name: Basics AdvertisingCopywriting
  • Publisher: Ava Publishing
  • ISBN: 9782940373680
  • Author: Rob
  • DescriptionLearn the art of conceptual copywriting from a master Concentrates on the copywriter-client relationship Includes exercises and case studies of some of the best ad campaigns from around the world explores the act of copywriting and the role of the copywriter in the advertising ...

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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Art & Art Instruction
    ISBN
    9782940373680
    Item EAN
    2724649414612
    People
    Author
    Rob
    People
    Publisher
    Ava Publishing
    Category Type
    Art & Art Instruction
    ISBN
    9782940373680
    Item EAN
    2724649414612
    People
    Author
    Rob
    People
    Publisher
    Ava Publishing
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    • Book Name: Basics AdvertisingCopywriting
    • Publisher: Ava Publishing
    • ISBN: 9782940373680
    • Author: Rob
    • DescriptionLearn the art of conceptual copywriting from a master Concentrates on the copywriter-client relationship Includes exercises and case studies of some of the best ad campaigns from around
    • Book Name: Basics AdvertisingCopywriting
    • Publisher: Ava Publishing
    • ISBN: 9782940373680
    • Author: Rob
    • DescriptionLearn the art of conceptual copywriting from a master Concentrates on the copywriter-client relationship Includes exercises and case studies of some of the best ad campaigns from around the world explores the act of copywriting and the role of the copywriter in the advertising process. Focusing on the need to think both verbally and visually, author Rob Bowdery reveals the secrets of conceptual copywriting and explains how images are conveyed most effectively with a combination of words and images. Topics include how to generate ideas, improve language skills, and create compelling copy. A gallery of advertisements from around the world offers a round-up of the best and brightest, highlighting the increasing dominance of English as the international language of commerce and marketing. How zen is this? Copy to sell copywriting!
 

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