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Best Practice Cases In Branding By Keller, Kevin
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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Business Strategy
    ISBN
    9780131411333
    Item EAN
    2724447794626
    People
    Author
    Keller, Kevin
    People
    Publisher
    Prentice Hall
    Category Type
    Business Strategy
    ISBN
    9780131411333
    Item EAN
    2724447794626
    People
    Author
    Keller, Kevin
    People
    Publisher
    Prentice Hall
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    The twelve cases in this book, written by Kevin Lane Keller, one of the international leaders in the study of strategic brand management and integrated marketing communications, feature some of the world's most successful brands and companies, including Levi Strauss & Co., Intel, Nike, and DuPont.

    The twelve cases in this book, written by Kevin Lane Keller, one of the international leaders in the study of strategic brand management and integrated marketing communications, feature some of the world's most successful brands and companies, including Levi Strauss & Co., Intel, Nike, and DuPont. Keller's cases examine the strategic brand management process, best practice guidelines, and how to best build and manage brand equity. For executives and managers in marketing and/or brand management. This book is suggested for use with "Strategic Brand Management, 2e," also by Kevin Lane Keller and published by Prentice Hall.

    • Book Name:Best Practice Cases in Branding
    • Auother :Keller, Kevin
    • Publisher :Prentice Hall
    • ISBN :9780131411333
    • Book Type :Negotiation
 

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