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Brand Building on the Internet By Martin Lindstrom, Tim Frank Anderson
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Self Help
    ISBN
    9780749433130
    Item EAN
    2724341794807
    People
    Author
    Martin Lindstrom, Tim Frank Anderson
    People
    Publisher
    Kogan Page
    Category Type
    Self Help
    ISBN
    9780749433130
    Item EAN
    2724341794807
    People
    Author
    Martin Lindstrom, Tim Frank Anderson
    People
    Publisher
    Kogan Page
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
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    Description:

    Analyzes a range of international companies to demonstrate how the internet demands a new and strategic way of thinking about marketing interactive brands to consumers. It also gives readers concrete tools to create a successful brand strategy on the Internet and answers such questions as: 
    What

    Analyzes a range of international companies to demonstrate how the internet demands a new and strategic way of thinking about marketing interactive brands to consumers. It also gives readers concrete tools to create a successful brand strategy on the Internet and answers such questions as: 
    What role should the Internet have in a marketing plan?
    What types of companies are best suited to market our product on the Internet?
    How can a systematic dialogue between the consumer and the brand be created?
    How can strong traffic on a site be created?
    How is it possible to measure the real value of branding a site?

 

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