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Brand For Talent: Eight Essentials To Make Your Talent As Famous As Your Brand Hc.
174.00 EGP

Brand For Talent: Eight Essentials To Make Your Talent As Famous As Your Brand Hc.

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174.00 EGP 

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Category Type
Commercial Sciences
ISBN
9780470182680
Author
Sartain,L.
Publisher
Jossey Bass Wiley
Description:

Praise for Brand for Talent As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important than creating an energized, talented group of employees. Brand for Talent provides a compelling framework and great practical tips. It will change the way you think about your people strategy. --Cammie Dunaway, Nintendo of America Brand for ...

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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Commercial Sciences
    ISBN
    9780470182680
    Item EAN
    2724557868569
    People
    Author
    Sartain,L.
    People
    Publisher
    Jossey Bass Wiley
    Category Type
    Commercial Sciences
    ISBN
    9780470182680
    Item EAN
    2724557868569
    People
    Author
    Sartain,L.
    People
    Publisher
    Jossey Bass Wiley
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Praise for Brand for Talent As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important than creating an energized, talented group of employees. Brand for Talent provides a compelling framework and great practical tips. It will change the

    Praise for Brand for Talent As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important than creating an energized, talented group of employees. Brand for Talent provides a compelling framework and great practical tips. It will change the way you think about your people strategy. --Cammie Dunaway, Nintendo of America Brand for Talent is your wake up call to the realities of today's hiring marketplace. Branding baristas Mark Schumann and Libby Sartain welcome you with a steaming mug of half philosophy and half pragmatism topped with real-world examples. Get Brand for Talent, get amped and get going! --Brad Whitworth, ABC, Cisco, IABC Fellow, IABC Past Chairman In this compelling and incisive book, Mark Schumann and Libby Sartain bring branding into the realm of human resource management. --Hayagreeva Rao, Graduate School of Business, Stanford University This is a fascinating book. Using the power of a consumer brand as a lever to retain talent is a given. What hasn't been done until this book is to put the brand to work in order to attract the best. Who would have thought that social networking would become the new battleground in the hunt? This is one human resources book I actually enjoyed reading. --Lou Williams ABC, APR, L.C. Williams & Associates, IABC Fellow, IABC Past Chairman, Institute for Public Relations Fellow Mark Schumann and Libby Sartain bring unique experiences and examples that show how to go beyond simple recruiting to create a sustainable talent system for good times and tough times. --Dr. John Boudreau, Marshall School of Business, University of Southern California

    • Brand For Talent: Eight Essentials To Make Your Talent As Famous As Your Brand Hc.
    • Author: Sartain,L.
    • Publisher: Jossey Bass Wiley
 

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