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Brand New:Shape Of Brands To Come By Wally Olins
265.00 EGP

Brand New:Shape Of Brands To Come By Wally Olins

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265.00 EGP 

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Category Type
Management & Training
ISBN
9780500291399
Author
Wally Olins
Publisher
Thames&Hudson
Description:

  • Book Name: Brand New:Shape Of Brands To Come
  • Author: Wally Olins
  • Isbn: 9780500291399
  • Publisher:Thames&Hudson
  • Description: Wally Olins' Fascinating Book Looks At Every Aspect Of The World Of Branding. With His Customary Flair And No-Nonsense Prose, He Analyzes The Problems Facing Todays Organizations, Criticizes Corporate Misbehaviour Where He Finds It, Praises Those Companies Who Seem ...

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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Management & Training
    ISBN
    9780500291399
    EAN-13
    9780500291399
    Item EAN
    2724589372393
    People
    Author
    Wally Olins
    Category Type
    Management & Training
    ISBN
    9780500291399
    EAN-13
    9780500291399
    Item EAN
    2724589372393
    People
    Author
    Wally Olins
    People
    Publisher
    Thames&Hudson
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    • Book Name: Brand New:Shape Of Brands To Come
    • Author: Wally Olins
    • Isbn: 9780500291399
    • Publisher:Thames&Hudson
    • Description: Wally Olins' Fascinating Book Looks At Every Aspect Of The World Of Branding. With His Customary Flair And No-Nonsense Prose, He Analyzes The Problems Facing Todays
    • Book Name: Brand New:Shape Of Brands To Come
    • Author: Wally Olins
    • Isbn: 9780500291399
    • Publisher:Thames&Hudson
    • Description: Wally Olins' Fascinating Book Looks At Every Aspect Of The World Of Branding. With His Customary Flair And No-Nonsense Prose, He Analyzes The Problems Facing Todays Organizations, Criticizes Corporate Misbehaviour Where He Finds It, Praises Those Companies Who Seem To Be Building And Sustaining Brands Successfully In Our Brave New World, And Predicts The Future Of Branding. Incisive, Invigorating And Visionary, This Analysis Of Our Fast-Evolving Global Marketplace Comes From The Guru Described By The Financial Times As The Worlds Leading Practitioner Of Branding And Identity. No One Interested In Branding, Marketing, Business Or Contemporary Culture Will Want To Be Without It.
 

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