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Brand Real:How Smart Companies Live Their Brand Promise&Insp
225.00 EGP

Brand Real:How Smart Companies Live Their Brand Promise&Insp

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225.00 EGP 

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Category Type
Commercial Sciences
ISBN
9780814416761
Author
Vincent, L.
Publisher
Amacom
Description:

Companies are forever being more creative in their branding strategies, building identities ranging from the warm-and-fuzzy to the ultra-cool and edgy. But it seems that many of these enterprises forgot that a brand, at its heart, is a promise to deliver. If the brand experience does not live up to that promise, customers will take their business elsewhere. Brand Real is a business strategy ...

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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Commercial Sciences
    ISBN
    9780814416761
    Item EAN
    2724557975595
    People
    Author
    Vincent, L.
    People
    Publisher
    Amacom
    Category Type
    Commercial Sciences
    ISBN
    9780814416761
    Item EAN
    2724557975595
    People
    Author
    Vincent, L.
    People
    Publisher
    Amacom
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Companies are forever being more creative in their branding strategies, building identities ranging from the warm-and-fuzzy to the ultra-cool and edgy. But it seems that many of these enterprises forgot that a brand, at its heart, is a promise to deliver. If the brand experience does not live up to

    Companies are forever being more creative in their branding strategies, building identities ranging from the warm-and-fuzzy to the ultra-cool and edgy. But it seems that many of these enterprises forgot that a brand, at its heart, is a promise to deliver. If the brand experience does not live up to that promise, customers will take their business elsewhere. Brand Real is a business strategy guide for making a brand's promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like American Express, Apple, Cisco, Google, Qualcomm, Virgin, and others. Readers will learn how to connect the outward-facing elements of their brands-logos, advertising, imagery, communications-directly to the core elements of business strategy and forge a powerful and lasting connection with their customers.

    • Brand Real:How Smart Companies Live Their Brand Promise&Insp
    • Author: Vincent, L.
    • Publisher: Amacom
 

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