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Branding Tv 2E By Mcdowell
180.00 EGP

Branding Tv 2E By Mcdowell

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180.00 EGP 

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Category Type
Art & Art Instruction
ISBN
9780240807539
Author
Mcdowell
Publisher
Taylor & Francis Ltd
Description:

  • Book Name: Branding Tv 2E
  • Publisher: Taylor & Francis Ltd
  • ISBN: 9780240807539
  • Author: Mcdowell
  • DescriptionIn an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential ...

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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Art & Art Instruction
    ISBN
    9780240807539
    Item EAN
    2724649415213
    People
    Author
    Mcdowell
    People
    Publisher
    Taylor & Francis Ltd
    Category Type
    Art & Art Instruction
    ISBN
    9780240807539
    Item EAN
    2724649415213
    People
    Author
    Mcdowell
    People
    Publisher
    Taylor & Francis Ltd
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    • Book Name: Branding Tv 2E
    • Publisher: Taylor & Francis Ltd
    • ISBN: 9780240807539
    • Author: Mcdowell
    • DescriptionIn an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles
    • Book Name: Branding Tv 2E
    • Publisher: Taylor & Francis Ltd
    • ISBN: 9780240807539
    • Author: Mcdowell
    • DescriptionIn an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and manage television brand equity. For instructional purposes, the book pays particular attention to the local commercial TV station and its news franchise.
 

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