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Business To Business Marketing Management: A Global Perspective By Alan Zimmerman And Jim Blythe (2004)
240.00 EGP

Business To Business Marketing Management: A Global Perspective By Alan Zimmerman And Jim Blythe (2004)

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240.00 EGP 

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Category Type
Commerce, Trade & E-Commerce
ISBN
9781844800018.0
Author
Alan Zimmerman and Jim Blythe
Publisher
Thomson Learning
Description:

    This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing between organizations, companies

    Product Features :
  • Binding : Paperback
  • Language of Text : ...

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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Commerce, Trade & E-Commerce
    ISBN
    9781844800018.0
    Item EAN
    2724298175599
    People
    Author
    Alan Zimmerman and Jim Blythe
    People
    Publisher
    Thomson Learning
    Category Type
    Commerce, Trade & E-Commerce
    ISBN
    9781844800018.0
    Item EAN
    2724298175599
    People
    Author
    Alan Zimmerman and Jim Blythe
    People
    Publisher
    Thomson Learning
    Read more
  •  

    Description:

      This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing

      This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing between organizations, companies

      Product Features :
    • Binding : Paperback
    • Language of Text : English
    • Publication Year : 2004
    • Number of Pages : 403
    • ISBN : 9781844800018
 

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