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Cases in Consumer Behavior By Houghton Mifflin
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Self Help
    ISBN
    9780618441556
    Item EAN
    2724341778197
    People
    Author
    Houghton Mifflin
    People
    Publisher
    Cengage Learning
    Category Type
    Self Help
    ISBN
    9780618441556
    Item EAN
    2724341778197
    People
    Author
    Houghton Mifflin
    People
    Publisher
    Cengage Learning
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
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  •  

    Description:

    • Book Name: Cases in Consumer Behavior
    • Author: Houghton Mifflin
    • ISBN: 9780618441556
    • Publisher:Cengage Learning
    • Description: This casebook can supplement any Consumer Behavior course. Thirteen cases have been drawn various Houghton Mifflin Business titles. In addition, the casebook features four
    • Book Name: Cases in Consumer Behavior
    • Author: Houghton Mifflin
    • ISBN: 9780618441556
    • Publisher:Cengage Learning
    • Description: This casebook can supplement any Consumer Behavior course. Thirteen cases have been drawn various Houghton Mifflin Business titles. In addition, the casebook features four new cases that focus on practices and theories associated directly with Consumer Behavior.The text can be automatically packaged with any Houghton Mifflin text upon request or sold as a standalone product for use with any other CB title.Teaching Notes appear on the textbook web sites for Hoyer/MacInnis, "Consumer Behavior," 3/e, and Assael, "Consumer Behavior: A Strategic Approach."
 

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