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Cim Coursebook 07/08 Marketing Planning Fourth Edition By Beamish, Karenashford, Ruth
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9780750684040
    Item EAN
    2724447797818
    People
    Author
    Beamish, KarenAshford, Ruth
    People
    Publisher
    Butterworth-heinemann
    Category Type
    Business Strategy
    ISBN
    9780750684040
    Item EAN
    2724447797818
    People
    Author
    Beamish, KarenAshford, Ruth
    People
    Publisher
    Butterworth-heinemann
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Planning

    BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Planning strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE ( ), a unique online learning resource designed specifically for CIM students which can be accessed at any time. *Written specially for the Marketing Planning module by the Senior Examiner and Level verifier * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

    • Book Name:CIM Coursebook 07/08 Marketing Planning Fourth Edition
    • Auother :Beamish, KarenAshford, Ruth
    • Publisher :Butterworth-Heinemann
    • ISBN :9780750684040
    • Book Type :Planning Marketing
 

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