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Consumer Behavior With DDB Needham Data Disk and Building Marketing Strategy by Delbert I. Hawkins - Mixed Media
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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Consumers Behavior & Customers
    ISBN
    9780071109154
    Number of Pages
    814
    Edition
    Tenth
    Category Type
    Consumers Behavior & Customers
    ISBN
    9780071109154
    Number of Pages
    814
    Edition
    Tenth
    Publication Year
    2008
    Product weight
    1.67 kg
    Book Origin
    United States
    Item EAN
    2724448765458
    People
    Author
    Delbert I. Hawkins, David L Mothersbaugh and Roger J. Best
    People
    Publisher
    McGraw-Hill Education
    Technical Information
    Binding
    Mixed Media
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Offering balanced coverage of consumer behaviour, including the psychological, social and managerial implications, this new edition features current examples that are tied into global and technology consumer behaviour issues and trends.

    Product Features:
    • Category Type: Consumers Behavior &

    Offering balanced coverage of consumer behaviour, including the psychological, social and managerial implications, this new edition features current examples that are tied into global and technology consumer behaviour issues and trends.

    Product Features:
    • Category Type: Consumers Behavior & Customers
    • Author: Delbert I. Hawkins, David L Mothersbaugh and Roger J. Best
    • ISBN: 9780071109154
    • Binding: Mixed Media
    • Book Language: English
    • Publisher: McGraw-Hill Education
    • Number of Pages: 814 pages
    • Dimensions: 25.4 x 20.3 x 3 cm
    • Edition: Tenth
    • Publication Year: 2008
    • Product weight: 1.67 kg
    • Book Origin: United States
 

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