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Consumer Behaviour: A European Outlook By Leon G. Schiffman (2011)
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Consumers Behavior & Customers
    ISBN
    9780273736950.0
    Item EAN
    2724298099246
    People
    Author
    Leon G. Schiffman, Leslie Kanuk and Havard Hansen
    People
    Publisher
    Pearson Prentice Hall
    Category Type
    Consumers Behavior & Customers
    ISBN
    9780273736950.0
    Item EAN
    2724298099246
    People
    Author
    Leon G. Schiffman, Leslie Kanuk and Havard Hansen
    People
    Publisher
    Pearson Prentice Hall
    Read more
  •  

    Description:

      Consumer Behavior focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase and how they ultimately dispose of it. The second edition has been thoroughly adapted and revised to reflect European conditions and to focus attention

      Consumer Behavior focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase and how they ultimately dispose of it. The second edition has been thoroughly adapted and revised to reflect European conditions and to focus attention on critical concepts in consumer behavior. In doing so the authors illuminate the ways in which marketers apply the principles of consumer behavior to the development and implementation of marketing strategies. The new Innovation in Action feature will give practical examples to help you student link consumer behavior with how it is practiced in the workplace

      Product Features :
    • Binding : Paperback
    • Language of Text : English
    • Number of Pages : 480
    • Publication Year : 2011
    • ISBN : 9780273736950
 

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