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Corporate Entrepreneurship By Robert Hisrich, Claudine Kearney
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9780071763165
    Item EAN
    2724447795104
    People
    Author
    Robert Hisrich, Claudine Kearney
    People
    Publisher
    Mcgraw-Hill
    Category Type
    Business Strategy
    ISBN
    9780071763165
    Item EAN
    2724447795104
    People
    Author
    Robert Hisrich, Claudine Kearney
    People
    Publisher
    Mcgraw-Hill
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Beat the competition with INTERNAL INNOVATION "If 3M's corporate leadership hadn't given researcher Art Fry a creative outlet, the world would never have seen the Post-it Note . . ." Corporate entrepreneurs, intrapreneurs, mavericks. No matter what name they go by, these innovators are the

    Beat the competition with INTERNAL INNOVATION "If 3M's corporate leadership hadn't given researcher Art Fry a creative outlet, the world would never have seen the Post-it Note . . ." Corporate entrepreneurs, intrapreneurs, mavericks. No matter what name they go by, these innovators are the pioneering forces within an organization who spark new enterprises, products, services, and processes to combat increased global competition. "Corporate Entrepreneurship" shows you how to develop and grow your organization by designing the culture, structure, strategies, and policies that encourage and support internal entrepreneurial ventures. Bestselling author and world-renowned entrepreneur Robert Hisrich teams up with global management expert Claudine Kearney to provide action plans, techniques, and insights for establishing an organizational culture that allows intrapreneurs to develop the entrepreneurial ventures that will secure value and generate new growth in your company. Every day, globalization and technological advancements continue to put more of your competitors within reach of your customers. In order for your company to stay attractive and thrive, you need the proven tools and tactics in this book to: Identify, evaluate, and fund venture opportunitiesRecognize bright corporate entrepreneurs and create their compensation plansCreate business plans that avoid failure, optimize success, and develop and sustain corporate venturingManage the internal politics of venturingEffectively implement corporate venturing into your organization Hisrich uses illustrative examples from his experience consulting for such global companies as 3M, Alcoa, Westinghouse, Citi, and many others. Through informative, well-researched case studies, he demonstrates how his concepts help companies prosper over the long run, gain market share, and stay on the cutting edge of their potential. If your employees aren't innovating, your company is losing its competitive edge. Use "Corporate Entrepreneurship" to give your mavericks what they need to keep your company on top--all over the world.

    • Book Name:Corporate Entrepreneurship
    • Auother :Robert Hisrich, Claudine Kearney
    • Publisher :McGraw-Hill
    • ISBN :9780071763165
    • Book Type :Enterpreneurship
 

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