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Crisis Management at The Speed Of The Internet : Trend Report By Bob Hayes
250.00 EGP

Crisis Management at The Speed Of The Internet : Trend Report By Bob Hayes

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250.00 EGP 

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Category Type
Management & Leadership
ISBN
9780124115873
Author
Bob Hayes
Publisher
Elsevier
Description:

  • Crisis Management at the Speed of the Internet provides security executives and practitioners with an overview of the potentially harmful impact of social media communication on corporate reputation. Within minutes, the online consumer community can propel a company into an image crisis, brand damage, and a financial disaster-even if the viral information isn't factual. It is critical that ...
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    9780124115873 

    PRODUCT INFORMATION

    •  

      Specifications

      Category Type
      Management & Leadership
      ISBN
      9780124115873
      EAN-13
      9780124115873
      Item EAN
      2724586409658
      People
      Author
      Bob Hayes
      Category Type
      Management & Leadership
      ISBN
      9780124115873
      EAN-13
      9780124115873
      Item EAN
      2724586409658
      People
      Author
      Bob Hayes
      People
      Publisher
      Elsevier
      Technical Information
      Binding
      Paperback
      Languages and countries
      Language of the text
      English
      Read more
    •  

      Description:

    • Crisis Management at the Speed of the Internet provides security executives and practitioners with an overview of the potentially harmful impact of social media communication on corporate reputation. Within minutes, the online consumer community can propel a company into an image crisis, brand
    • Crisis Management at the Speed of the Internet provides security executives and practitioners with an overview of the potentially harmful impact of social media communication on corporate reputation. Within minutes, the online consumer community can propel a company into an image crisis, brand damage, and a financial disaster-even if the viral information isn't factual. It is critical that an organization respond quickly and decisively to crises in online media. The report explores examples of companies that have experienced this kind of impact, and describes practical, strategic methods for mitigating and resolving a crisis, including cross-functional team readiness and internal communications training. It is a valuable resource for any security professional working to create or improve an existing corporate crisis management policy. Crisis Management at the Speed of the Internet is a part of Elsevier's Security Executive Council Risk Management Portfolio, a collection of real world solutions and "how-to" guidelines that equip executives, practitioners, and educators with proven information for successful security and risk management programs.
     

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