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CRM The Foundation of Contemporary Marketing Strategy by Roger Joseph Baran - Paperback
653.00 EGP

CRM The Foundation of Contemporary Marketing Strategy by Roger Joseph Baran - Paperback

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653.00 EGP 

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Category Type
Marketing & Sales
ISBN
9780415896573
Author
Roger Joseph Baran and Robert J. Galka
Publisher
Routledge
Description:

This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship ...

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9780415896573 

PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Marketing & Sales
    ISBN
    9780415896573
    Item EAN
    2724332651133
    People
    Author
    Roger Joseph Baran and Robert J. Galka
    People
    Publisher
    Routledge
    Category Type
    Marketing & Sales
    ISBN
    9780415896573
    Item EAN
    2724332651133
    People
    Author
    Roger Joseph Baran and Robert J. Galka
    People
    Publisher
    Routledge
    Languages and countries
    Language of the text
    English
    Read more
  •  

    Description:

    This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in depth coverage of business and consumer markets in various vertical markets, the impact of

    This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship environment can differentiate an organization in a highly competitive marketplace. Featuring the latest developments in the discipline, a cohesive approach, and pedagogical materials (including chapter exercises that connect theory with action), it is the one stop source for a comprehensive CRM course.

    Product Features :
    • Genre: Marketing & Sales
    • Author: Roger Joseph Baran and Robert J. Galka
    • ISBN: 9780415896573
    • Book Language: English
    • Publisher: Routledge
    • Number of Pages: 404
    • Dimensions: 25.4 x 20.3 x 2.3 cm
    • Edition: First Edition
    • Weight: 0.79 kg
    • Publication Year: 2013
    • Format: Paperback
    • Book Origin: United Kingdom
    • Age: 15 Years and Above
 

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