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Essentials of Health Care Marketing by Eric N. Berkowitz - Paperback
765.00 EGP

Essentials of Health Care Marketing by Eric N. Berkowitz - Paperback

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765.00 EGP 

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Category Type
Health Sciences
ISBN
9780763783334
Author
Eric N. Berkowitz
Publisher
JONES & BARTLETT
Description:

The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of health care marketing, third edition will provide your students with a foundational knowledge ...

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PRODUCT INFORMATION

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    Specifications

    Category Type
    Health Sciences
    ISBN
    9780763783334
    Item EAN
    2724445664983
    People
    Author
    Eric N. Berkowitz
    People
    Publisher
    JONES & BARTLETT
    Category Type
    Health Sciences
    ISBN
    9780763783334
    Item EAN
    2724445664983
    People
    Author
    Eric N. Berkowitz
    People
    Publisher
    JONES & BARTLETT
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of

    The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of health care marketing, third edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. The text is a complete curriculum of marketing management tools and techniques and is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. Key features: 1.Filled with examples from a wide array of health care providers, health systems, hmos, physician-hospital organizations and more. 2. Covers fundamental topics such as market research, strategy and the strategic marketing process. 3. Chapters include learning objectives, key terms and chapter problems for discussion. 4. Accompanied by downloadable instructor's manual and PowerPoint slides to facilitate course instruction.

    Product Features:
    • Category Type: Health Sciences
    • Author: Eric N. Berkowitz
    • Binding: Paperback
    • Book Language: English
    • Book Origin: United States
    • Publisher: Jones & Bartlett
    • Publication Year: 2011
    • ISBN: 9780763783334
    • Edition: 3rd
    • Number of Pages: 515
    • Product Dimensions: 22.61 x 17.53 x 3.05 cm
    • Product Weight: 0.45 kg
 

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