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Essentials of Marketing Research Second Edition by Joseph F. Hair - Paperback
260.00 EGP

Essentials of Marketing Research Second Edition by Joseph F. Hair - Paperback

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Category Type
Marketing
ISBN
9780071220286.0
Author
Joseph F. Hair, Mary Wolfinbarger, Robert P. Bush and David J. Ortinau
Publisher
McGraw-Hill Professional
Description:

Essentials of Marketing Research concisely delivers an up to date review of a broad variety of marketing research topics. It takes an application oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real world marketing research is evident throughout, from their thorough ...

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9780071220286 

PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Marketing
    ISBN
    9780071220286.0
    Item EAN
    2724316625914
    People
    Author
    Joseph F. Hair, Mary Wolfinbarger, Robert P. Bush and David J. Ortinau
    People
    Publisher
    McGraw-Hill Professional
    Category Type
    Marketing
    ISBN
    9780071220286.0
    Item EAN
    2724316625914
    People
    Author
    Joseph F. Hair, Mary Wolfinbarger, Robert P. Bush and David J. Ortinau
    People
    Publisher
    McGraw-Hill Professional
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Essentials of Marketing Research concisely delivers an up to date review of a broad variety of marketing research topics. It takes an application oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors'

    Essentials of Marketing Research concisely delivers an up to date review of a broad variety of marketing research topics. It takes an application oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real world marketing research is evident throughout, from their thorough treatment of qualitative research to their knowledgeable coverage of sample size rules of thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.


    Product Features :
    • Binding : Paperback

    • Language of Text : English

    • Publication Year : 2010

    • Number of Pages : 398

    • Author : Joseph F. Hair, Mary Wolfinbarger, Robert P. Bush and David J. Ortinau

    • Publisher : McGraw-Hill Professional

    • ISBN : 9780071220286
 

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