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Events Management by Glenn Bowdin and Johnny Allen - Paperback
300.00 EGP

Events Management by Glenn Bowdin and Johnny Allen - Paperback

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300.00 EGP 

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Category Type
Management & Leadership
ISBN
9780750665339
Author
Various
Publisher
Taylor & Francis Ltd
Description:

Events Management, Second Edition provides an introduction to the principles and practices associated with planning, managing and staging events. The book: introduces the key concepts of event planning and management; discusses the key components for staging an event, and covers the whole process from creation to evaluation; examines the events industry within its broader business context; ...

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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Management & Leadership
    ISBN
    9780750665339
    Item EAN
    2724445843708
    People
    Author
    Various
    People
    Publisher
    Taylor & Francis Ltd
    Category Type
    Management & Leadership
    ISBN
    9780750665339
    Item EAN
    2724445843708
    People
    Author
    Various
    People
    Publisher
    Taylor & Francis Ltd
    Technical Information
    Binding
    Paperback
    Languages and countries
    Language of the text
    English
    Read more
  •  

    Description:

    Events Management, Second Edition provides an introduction to the principles and practices associated with planning, managing and staging events. The book: introduces the key concepts of event planning and management; discusses the key components for staging an event, and covers the whole process

    Events Management, Second Edition provides an introduction to the principles and practices associated with planning, managing and staging events. The book: introduces the key concepts of event planning and management; discusses the key components for staging an event, and covers the whole process from creation to evaluation; examines the events industry within its broader business context; provides an effective guide for producers of events; and, contains learning objectives and review questions to consolidate learning. Now in its second edition, this successful text has been fully revised and updated to include new case studies and chapters on event tourism, project management of events, strategic marketing, and issues and trends. It is full of real-life case studies which illustrate key concepts and place theory in a practical context. Examples include the Edinburgh International Festival, Glastonbury Festival, Vodafone Ball, MTV Awards, Noting Hill Carnival, T in the Park and the Daily Mail Ideal Home Show. "Events Management" is the must-have introductory text providing a complete A-Z of the principles and practices associated with planning, managing and staging events. "Events Management" is supported by a website which includes updates, downloadable figures from the book and an online history of events, together with links to websites and other resources for both students and lecturers. It is revised and updated to include three new chapters on economic analysis of events, strategic marketing, and information technologies. It introduces the concepts of special event planning and management. It discusses the key components for staging an event, and covers the whole process from creation to evaluation.

    Product Features:
    • Category Type: Management & Leadership
    • Author: Glenn Bowdin, Johnny Allen, William O'Toole and Robert Harris
    • ISBN: 9780750665339
    • Binding: Paperback
    • Language of the text: English
    • Publisher: Taylor & Francis Ltd
    • Dimensions (HxWxD): 2.54 x 17.15 x 22.86 cm
    • Edition: Second
    • Product Weight: 940 g
    • Publication Year: 2006
    • Book Origin: United Kingdom
    • Number of Pages: 534
    • series: Events Management
 

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