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Executing Your Strategy By Morgan, Marklevitt, Raymond E.Malek, William A.
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9781591399568
    Item EAN
    2724447788946
    People
    Author
    Morgan, MarkLevitt, Raymond E.Malek, William A.
    People
    Publisher
    Mcgraw-Hill
    Category Type
    Business Strategy
    ISBN
    9781591399568
    Item EAN
    2724447788946
    People
    Author
    Morgan, MarkLevitt, Raymond E.Malek, William A.
    People
    Publisher
    Mcgraw-Hill
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
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    Description:

    Why do businesses consistently fail to execute their competitive strategies? Because leaders don't identify and invest in the full range of projects and programs required to align the organization with its strategy. Moreover, even when strategy makers do break their plans down into doable chunks,

    Why do businesses consistently fail to execute their competitive strategies? Because leaders don't identify and invest in the full range of projects and programs required to align the organization with its strategy. Moreover, even when strategy makers do break their plans down into doable chunks, they seldom work with project leaders to prioritize strategic investments and assure that needed resources are applied in priority order. And they often neglect to revise the strategic portfolio to fit the demands of a dynamic environment, or to stay connected to strategic projects through completion, as new products, services, skills and capabilities are transferred into operations. In , Mark Morgan, Raymond Levitt, and William Malek present six imperatives that enable you to do the right strategic projects—and do those projects right. And it is no accident that the six imperatives combine to create the acronym INVEST: Ideation—Clarify and communicate purpose, identity and long range intention; Nature—Develop alignment between strategy, structure and culture based on ideation; Vision—Create clear goals and metrics aligned to strategy and guided by ideation—Engagement—Do the right projects based on the strategy through portfolio management; Synthesis: Do projects and programs right, in alignment with portfolio; and Transition: Move the project and program outputs into operations where benefit is realized. Full of intriguing company examples and practical advice, this crucial new resource shows you how to make strategy happen in your organization.

    • Book Name:Executing Your Strategy
    • Auother :Morgan, MarkLevitt, Raymond E.Malek, William A.
    • Publisher :McGraw-Hill
    • ISBN :9781591399568
    • Book Type :Strategic Management
 

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