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Executive Strategy : Strategic Management And Information Technology By Frederick Betz (2001)
465.00 EGP

Executive Strategy : Strategic Management And Information Technology By Frederick Betz (2001)

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Category Type
Business Strategy
ISBN
9780471384021.0
Author
Frederick Betz
Publisher
Wiley
Description:

    A modern theory of executive strategy for the information age. The information revolution has radically transformed virtually every aspect of business today. Yet, no book has fully addressed its impact on strategic management until now. In Executive Strategy: Strategic Management and Information Technology, Frederick Betz builds on his pioneering work concerning the management of technical ...

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9780471384021 

PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Business Strategy
    ISBN
    9780471384021.0
    Item EAN
    2724298174363
    People
    Author
    Frederick Betz
    People
    Publisher
    Wiley
    Category Type
    Business Strategy
    ISBN
    9780471384021.0
    Item EAN
    2724298174363
    People
    Author
    Frederick Betz
    People
    Publisher
    Wiley
    Read more
  •  

    Description:

      A modern theory of executive strategy for the information age. The information revolution has radically transformed virtually every aspect of business today. Yet, no book has fully addressed its impact on strategic management until now. In Executive Strategy: Strategic Management and Information

      A modern theory of executive strategy for the information age. The information revolution has radically transformed virtually every aspect of business today. Yet, no book has fully addressed its impact on strategic management until now. In Executive Strategy: Strategic Management and Information Technology, Frederick Betz builds on his pioneering work concerning the management of technical innovation to explore the powerful relationship between traditional strategic management and today's computer and communications technologies.

      By adapting established strategy related concepts and processes to the strategic management challenges faced by companies in the information age, this book offers readers the background they need to guide processes ranging from the creation of strategic business models and the development of comprehensive planning scenarios to the strategic management of business diversification and the formulation of information strategy

      Product Features :
    • Binding : Hardcover
    • Language of Text : English
    • Number of Pages : 544
    • Publication Year : 2001
    • ISBN : 9780471384021
 

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