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Experiment! By Colin Mcfarland
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Computer Sciences
    ISBN
    9780321834607
    Item EAN
    2724447787918
    People
    Author
    Colin McFarland
    People
    Publisher
    New Riders
    Category Type
    Computer Sciences
    ISBN
    9780321834607
    Item EAN
    2724447787918
    People
    Author
    Colin McFarland
    People
    Publisher
    New Riders
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Testing is a surefire way to dramatically improve your website s conversion rate and increase revenue. When you run experiments with changes to design or content, you ll quickly discover which changes better motivate your users to take action. This book shows how to learn from your customers

    Testing is a surefire way to dramatically improve your website s conversion rate and increase revenue. When you run experiments with changes to design or content, you ll quickly discover which changes better motivate your users to take action. This book shows how to learn from your customers behavior and decisions, and how their responses reveal the strengths and weaknesses of your site. It will show you how to make websites that work harder and convert better. Experiment! will inspire you to challenge assumptions and start experimenting right now. You will: Learn how to approach experiments to improve conversion Understand the various methods of testing including A/B and multivariate Discover experiment ideas, and go beyond optimization to innovation Recognize the UX and design implications of experimenting Learn to analyze data and deliver results Experimenting changes the way you think about design and the way you work. It helps prevent the loudest voice from deciding direction; instead, through an experiment, you ll ask the most important voices--your customers-- What do you think? "

    • Book Name:Experiment!
    • Auother :Colin McFarland
    • Publisher :New Riders
    • ISBN :9780321834607
    • Book Type :Operating System
 

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