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Exploring Marketing Research by William G. Zikmund - Paperback
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Marketing & Sales
    ISBN
    9780324539028
    Number of Pages
    720
    Book Origin
    United States
    Category Type
    Marketing & Sales
    ISBN
    9780324539028
    Number of Pages
    720
    Book Origin
    United States
    Item EAN
    2724448799668
    People
    Author
    William G. Zikmund and Barry J. Babin
    People
    Publisher
    South-Western
    Technical Information
    Binding
    Paperback
    Languages and countries
    Language of the text
    English
    Read more
  •  

    Description:

    Exploring Marketing Research Deals With The Design, Collection, Analysis, And Reporting Of Marketing Research Data Relevant To A Firm'S Current And Future Needs. The Text Focuses On Students As Managers, Not Practitioners, Of Marketing Research. Students Learn About Traditional Types Of Marketing

    Exploring Marketing Research Deals With The Design, Collection, Analysis, And Reporting Of Marketing Research Data Relevant To A Firm'S Current And Future Needs. The Text Focuses On Students As Managers, Not Practitioners, Of Marketing Research. Students Learn About Traditional Types Of Marketing Research, Such As Designing Questionnaires, As Well As The Latest Technological Developments That Facilitate Marketing Research Including Data Collection Devices, Data Analysis Tools, And Practical Approaches To Data Analysis. In Addition, This Edition Places More Emphasis On Ethical And International Issues Relating To Marketing Research.

    Product Features:
    • Category Type: Marketing & Sales
    • Author: William G. Zikmund and Barry J. Babin
    • ISBN: 9780324539028
    • Binding: Paperback
    • Book Language: English
    • Publisher: South-Western
    • Number of Pages: 720
    • Book Origin: United States
 

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