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Global Business By Mike W. Peng
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9780324585940
    Item EAN
    2724447797795
    People
    Author
    Mike W. Peng
    People
    Publisher
    South-Western
    Category Type
    Business Strategy
    ISBN
    9780324585940
    Item EAN
    2724447797795
    People
    Author
    Mike W. Peng
    People
    Publisher
    South-Western
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Created through a "student-tested, faculty-approved" review process, *GLOBAL, 2E* is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. Introduce students to success in global business today with strategic approach and unique coverage found in *GLOBAL,

    Created through a "student-tested, faculty-approved" review process, *GLOBAL, 2E* is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. Introduce students to success in global business today with strategic approach and unique coverage found in *GLOBAL, 2E*. Written by renowned international instructor, author, and consultant Mike Peng, *GLOBAL, 2E* is the first truly global business book to answer the big question, "What determines the success and failure of firms around the globe?" This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process. The book combines an inviting, conversational style with the latest research and examples throughout every chapter, including the impact on global business made by Japan's recent "triple" disaster and the escalating violence in Libya. A comprehensive set of cases from Mike Peng and other respected international experts examine how companies throughout the world, including South Africa's SABMiller, China's Pearl River, and India's Tata Motors, have expanded globally. All-new video cases, world maps, and unique global debate sections that draw students into cutting-edge discussions help readers view business challenges from a truly global perspective. GLOBAL, 2E's comprehensive package, including the CourseMate course management system, helps you teach students to become savvy, effective managers within today's global business landscape.

    • Book Name:Global Business
    • Auother :Mike W. Peng
    • Publisher :South-Western
    • ISBN :9780324585940
    • Book Type :International Business
 

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