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Global Competitive Strategy
340.00 EGP

Global Competitive Strategy

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340.00 EGP 

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Category Type
Management & Training
ISBN
9780521367981
Author
Daniel F. Spulber
Publisher
Cambridge
Description:

  • Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require alternative approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive ...

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9780521367981 

PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Management & Training
    ISBN
    9780521367981
    Item EAN
    2724584918329
    People
    Author
    Daniel F. Spulber
    People
    Publisher
    Cambridge
    Category Type
    Management & Training
    ISBN
    9780521367981
    Item EAN
    2724584918329
    People
    Author
    Daniel F. Spulber
    People
    Publisher
    Cambridge
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    • Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require alternative approaches to understand and cope with these
    • Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require alternative approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business. Such tools include the 'star analysis' that allows strategy makers to integrate geographic information with market information about the global business environment. Also introduced is the 'global value connection' that shows managers how to account for the gains from trade and the costs of trade. Aimed at MBA students taking courses in international strategy, consultants and practising managers with responsibility for strategic development, this 2007 book offers a comprehensive strategic framework for gaining competitive advantage in the global marketplace.
 

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