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Globalization, Development and the Mass Media by Colin Sparks - Paperback
360.00 EGP

Globalization, Development and the Mass Media by Colin Sparks - Paperback

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360.00 EGP 

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Category Type
Psychology & Philosophy
ISBN
9780761961628
Author
Colin Sparks
Publisher
SAGE Publications Ltd
Description:

Development, Globalization and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It examines two main currents of thought. The first: the ways in which the media can be used to effect change and development. It traces the ...

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PRODUCT INFORMATION

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    Specifications

    Category Type
    Psychology & Philosophy
    ISBN
    9780761961628
    Item EAN
    2724445642271
    People
    Author
    Colin Sparks
    People
    Publisher
    SAGE Publications Ltd
    Category Type
    Psychology & Philosophy
    ISBN
    9780761961628
    Item EAN
    2724445642271
    People
    Author
    Colin Sparks
    People
    Publisher
    SAGE Publications Ltd
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Development, Globalization and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It examines two main currents of thought. The

    Development, Globalization and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It examines two main currents of thought. The first: the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread modernity by way of using the media through to alternative perspectives based on encouraging participation in development communication. The second: the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.

    Product Features:
    • Category Type: Psychology & Philosophy
    • Author: Colin Sparks
    • ISBN: 9780761961628
    • Binding: Paperback
    • Book Language: English
    • Publisher: SAGE Publications Ltd
    • Number of Pages: 258
    • Book Origin: United Kingdom
    • Dimensions (H x W x D): 23.95 x 17.48 x 1.68 cm
    • Weight: 0.54 kg
    • Publication Year: 2007
 

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