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Going Social: Excite Customers, Generate Buzz, and Energize Your Brand By Jeremy Goldman
179.00 EGP

Going Social: Excite Customers, Generate Buzz, and Energize Your Brand By Jeremy Goldman

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179.00 EGP 

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Category Type
Hobbies
ISBN
9780814432556
Author
Jeremy Goldman
Publisher
Mcgraw-Hill
Description:

  • Book Name: Going Social: Excite Customers, Generate Buzz, and Energize Your Brand
  • Author: Jeremy Goldman
  • ISBN: 9780814432556
  • Publisher:McGraw-Hill
  • Description: If you’re not social, it’s like you’re not even there. That’s how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is ...

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PRODUCT INFORMATION

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    Specifications

    Category Type
    Hobbies
    ISBN
    9780814432556
    Item EAN
    2724341773345
    People
    Author
    Jeremy Goldman
    People
    Publisher
    Mcgraw-Hill
    Category Type
    Hobbies
    ISBN
    9780814432556
    Item EAN
    2724341773345
    People
    Author
    Jeremy Goldman
    People
    Publisher
    Mcgraw-Hill
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    • Book Name: Going Social: Excite Customers, Generate Buzz, and Energize Your Brand
    • Author: Jeremy Goldman
    • ISBN: 9780814432556
    • Publisher:McGraw-Hill
    • Description: If you’re not social, it’s like you’re not even there. That’s how critical social media marketing has become. Businesses everywhere are
    • Book Name: Going Social: Excite Customers, Generate Buzz, and Energize Your Brand
    • Author: Jeremy Goldman
    • ISBN: 9780814432556
    • Publisher:McGraw-Hill
    • Description: If you’re not social, it’s like you’re not even there. That’s how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook “like” worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simutaneously? How do you keep it all going around the clock? For more than a decade, author Jeremy Goldman has helped companies inject “social” into their processes. In Going Social, he explains the ins-and-outs of platforms such as Facebook,Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others—and shows readers how to: • Formulate a social strategy • Pinpoint their audience and where they “live” online • Give their brand a unique voice and personality • Get good at listening • Create relevant, engaging content • Identify and reward influencers • Build strong bonds with bloggers • Become truly customer-centric • Avoid pitfalls when possible—and respond to negative feedback when a misstep is made • Cultivate brand spokespeople • Use targeting to engage more effectively • Turn employees into social marketers • Engage with ROI in mind The digital landscape offers unprecedented opportunities to breathe new life into brands, spread the word about products, and magnify loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social is an indispensable guide to connecting
 

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