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Google Analytics And Google Tag Manager (Library Technology
1,483.50 EGP

Google Analytics And Google Tag Manager (Library Technology

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1,483.50 EGP 

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Category Type
General
ISBN
9780838959763
Author
Tabatha Farney
Publisher
Ala American Library Assoc
Description:

Libraries are actively using Google Analytics to monitor the usage of their various websites and online tools. In this Library Technology Report, Farney recommends several Google Analytics features that all libraries should be using, including Google Tag Manager. Farney also tackles the challenge of enhancing Google Analytics' tracking ability for a variety of library specific online tools ...

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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    General
    ISBN
    9780838959763
    Item EAN
    2724546031134
    People
    Author
    Tabatha Farney
    People
    Publisher
    Ala American Library Assoc
    Category Type
    General
    ISBN
    9780838959763
    Item EAN
    2724546031134
    People
    Author
    Tabatha Farney
    People
    Publisher
    Ala American Library Assoc
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Libraries are actively using Google Analytics to monitor the usage of their various websites and online tools. In this Library Technology Report, Farney recommends several Google Analytics features that all libraries should be using, including Google Tag Manager. Farney also tackles the challenge

    Libraries are actively using Google Analytics to monitor the usage of their various websites and online tools. In this Library Technology Report, Farney recommends several Google Analytics features that all libraries should be using, including Google Tag Manager. Farney also tackles the challenge of enhancing Google Analytics' tracking ability for a variety of library specific online tools including link resolvers, online catalogs/discovery services, Springshare's LibGuides, digital repositories, and social media websites. Farney focuses on: * best practices to optimize your Google Analytics for improved data collection;* practical, hand-on tips and explanations on how to use Google Analytics and Google Tag Manager to track usage in journal searches and link resolvers* features within Google Analytics that will help you gather statistics that show how users access and navigate a digital repository website;* how to add Google Analytics to your library catalog or discovery service to enhance your system's built-in usage reporting;* options for installing google Analytics on LibGuides and how it affects data assessment at the individual guide level; and* the benefits of using campaign URLs to measure the success of your social media marketing.

    • Google Analytics And Google Tag Manager (Library Technology
    • Author: Tabatha Farney
    • Publisher: Ala American Library Assoc.
    • Published: 2016
 

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