Let us wish you a happy birthday!
Date of Birth
Please fill in a complete birthday Enter a valid birthday
×
Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies By Josh Bernoff, Charlene Li
219.00 EGP

Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies By Josh Bernoff, Charlene Li

Be the first to rate this product 

219.00 EGP 

  - You Save -219.00 EGP
All prices include VAT  Details
Category Type
Multimedia
ISBN
9781422161982
Author
Josh Bernoff, Charlene Li
Publisher
Mcgraw-Hill
Description:

  • Book Name: Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
  • Author: Josh Bernoff, Charlene Li
  • ISBN: 9781422161982
  • Publisher:McGraw-Hill
  • Description: Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find ...

Other sellers
(1) more offer starting from 198.00 EGP
Ship to Cairo (Change city)
Delivered within Tuesday, Nov 20 - Thursday, Nov 22 to Cairo
Only 1 left in stock!

Condition:
New
Sold by:
FirstEdition-1ED (88% Positive Rating)
Other sellers
(1) more offer starting from 198.00 EGP

PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Multimedia
    ISBN
    9781422161982
    Item EAN
    2724342998815
    People
    Author
    Josh Bernoff, Charlene Li
    People
    Publisher
    Mcgraw-Hill
    Category Type
    Multimedia
    ISBN
    9781422161982
    Item EAN
    2724342998815
    People
    Author
    Josh Bernoff, Charlene Li
    People
    Publisher
    Mcgraw-Hill
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    • Book Name: Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
    • Author: Josh Bernoff, Charlene Li
    • ISBN: 9781422161982
    • Publisher:McGraw-Hill
    • Description: Corporate executives struggle to harness the power of social technologies. Twitter, Facebook,
    • Book Name: Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
    • Author: Josh Bernoff, Charlene Li
    • ISBN: 9781422161982
    • Publisher:McGraw-Hill
    • Description: Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: · Evaluate new social technologies as they emerge · Determine how different groups of consumers are participating in social technology arenas · Apply a four-step process for formulating your future strategy · Build social technologies into your business Groundswell is required reading for executives seeking to protect and strengthen their company's public image.
 

Customer Reviews

0
No ratings yet
Be the first to rate this product
Rate this product:

Sponsored products for you

×

Please verify your mobile number to complete your checkout

We will send you an SMS containing a verification code. Please double check your mobile number and click on "Send Verification Code".

+ Edit