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Health and Wellness Tourism by Melanie K. Smith and Laszlo Puczko - Hardcover
548.00 EGP

Health and Wellness Tourism by Melanie K. Smith and Laszlo Puczko - Hardcover

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548.00 EGP 

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Category Type
Industries & Sectors
ISBN
9780750683432
Author
Various
Publisher
Butterworth-Heinemann Ltd
Description:

Health and Wellness Tourism takes an innovative look at this rapidly growing sector of today's thriving tourism industry. This book examines the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs and the management implications of these developments. A wide range of international case studies illustrate the multiple ...

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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Industries & Sectors
    ISBN
    9780750683432
    Item EAN
    2724445843524
    People
    Author
    Various
    People
    Publisher
    Butterworth-Heinemann Ltd
    Category Type
    Industries & Sectors
    ISBN
    9780750683432
    Item EAN
    2724445843524
    People
    Author
    Various
    People
    Publisher
    Butterworth-Heinemann Ltd
    Technical Information
    Binding
    Hardcover
    Languages and countries
    Language of the text
    English
    Read more
  •  

    Description:

    Health and Wellness Tourism takes an innovative look at this rapidly growing sector of today's thriving tourism industry. This book examines the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs and the management implications

    Health and Wellness Tourism takes an innovative look at this rapidly growing sector of today's thriving tourism industry. This book examines the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs and the management implications of these developments. A wide range of international case studies illustrate the multiple aspects of the industry and new and emerging trends including spas, medical wellness, life-coaching, meditation, festivals, pilgrimage and yoga retreats. The authors also evaluate marketing and promotional strategies and assess operational and management issues in the context of health and wellness tourism. This text includes a number of features to reinforce theory for advanced students of hospitality, leisure and tourism and related disciplines.

    Product Features:
    • Category Type: Industries & Sectors
    • Author: Melanie K. Smith and Laszlo Puczko
    • ISBN: 9780750683432
    • Binding: Hardcover
    • Language of the text: English
    • Publisher: Butterworth-Heinemann Ltd
    • Dimensions (HxWxD): 24.6 x 18.9 x 2.3 cm
    • Edition: First
    • Product Weight: 840 g
    • Publication Year: 2008
    • Book Origin: United Kingdom
    • Number of Pages: 416
 

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