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Health Care Marketing Tools and Techniques by John L. Fortenberry - Paperback
688.00 EGP

Health Care Marketing Tools and Techniques by John L. Fortenberry - Paperback

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688.00 EGP 

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Category Type
Health Sciences
ISBN
9780763763275
Author
John L. Fortenberry
Publisher
JONES & BARTLETT
Description:

Written from the perspective of the healthcare marketing professional, health care marketing: tools and techniques presents a series of 39 essential marketing tools and demonstrates their application in the health care environment. Ideal for undergraduate and graduate courses in health care marketing or health care strategy, the tools cover a broad spectrum of topics including product ...

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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Health Sciences
    ISBN
    9780763763275
    Item EAN
    2724445666031
    People
    Author
    John L. Fortenberry
    People
    Publisher
    JONES & BARTLETT
    Category Type
    Health Sciences
    ISBN
    9780763763275
    Item EAN
    2724445666031
    People
    Author
    John L. Fortenberry
    People
    Publisher
    JONES & BARTLETT
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Written from the perspective of the healthcare marketing professional, health care marketing: tools and techniques presents a series of 39 essential marketing tools and demonstrates their application in the health care environment. Ideal for undergraduate and graduate courses in health care

    Written from the perspective of the healthcare marketing professional, health care marketing: tools and techniques presents a series of 39 essential marketing tools and demonstrates their application in the health care environment. Ideal for undergraduate and graduate courses in health care marketing or health care strategy, the tools cover a broad spectrum of topics including product development and portfolio analysis, branding and identity management, target marketing, consumer behavior and product promotions, environmental analysis and competitive assessment, marketing management, and marketing strategy and planning.

    Product Features:
    • Category Type: Health Sciences
    • Author: John L. Fortenberry
    • Binding: Paperback
    • Book Language: English
    • Book Origin: United States
    • Publisher: Jones & Bartlett
    • Publication Year: 2010
    • ISBN: 9780763763275
    • Edition: 3rd
    • Number of Pages: 311
    • Product Dimensions: 23.1 x 15.5 x 2.3 cm
    • Product Weight: 0.57 kg
 

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