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Hospitality Business Development by Alan Clarke and Crispin Dale - Paperback
508.00 EGP

Hospitality Business Development by Alan Clarke and Crispin Dale - Paperback

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508.00 EGP 

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Category Type
Industrial Technology
ISBN
9781856176095
Author
Various
Publisher
Taylor & Francis Ltd
Description:

Hospitality business development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organization operates, and: explores the essential requirements and challenges of hospitality business development, and the ...

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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Industrial Technology
    ISBN
    9781856176095
    Item EAN
    2724445846334
    People
    Author
    Various
    People
    Publisher
    Taylor & Francis Ltd
    Category Type
    Industrial Technology
    ISBN
    9781856176095
    Item EAN
    2724445846334
    People
    Author
    Various
    People
    Publisher
    Taylor & Francis Ltd
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Hospitality business development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organization operates, and:

    Hospitality business development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organization operates, and: explores the essential requirements and challenges of hospitality business development, and the implications which these present for hospitality operators. Explains how differentiation and innovation can become key to organizational success and provides you with the all of the skills you need to implement your own business development examines the shifting nature of demand, evaluating consumers' behavior and relating the principles of customer centricity to the business development function is packed with case studies and industry related examples, which cover a broad range of hospitality sectors including in-flight catering, holiday homes, guest houses, licensed retail, catering, international restaurants and hotels, ensuring you have a thorough understanding of the international hospitality business development. Hospitality business development equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. This book is a must-read for any one studying or working in the hospitality industry.

    Product Features:
    • Category Type: Industrial Technology
    • Author: Ahmed Hassanien, Michael W. Herriott, Alan Clarke and Crispin Dale
    • Format: Paperback
    • Book Language: English
    • Book Origin: United Kingdom
    • Publisher: Taylor & Francis Ltd
    • Publication Year: 2010
    • ISBN: 9781856176095
    • Edition: First
    • Number of Pages: 312
    • Product Dimensions: 24.6 x 18.9 x 1.8 cm
    • Product Weight: 610 g
 

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