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How to Launch a Magazine in This Digital Age by Mary Hogarth, John Jenkins - Paperback
378.00 EGP

How to Launch a Magazine in This Digital Age by Mary Hogarth, John Jenkins - Paperback

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378.00 EGP 

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Category Type
Social Sciences
ISBN
9781441177995
Author
Mary Hogarth, John Jenkins
Publisher
Bloomsbury Academic
Description:

Lively and engaging, "How to Launch a Magazine in this Digital Age" adopts a practical guide students or inexperienced editors to the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights, and tests/exercises, this is the first how-to to embrace digital technologies, including a companion ...

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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Social Sciences
    ISBN
    9781441177995
    Languages
    English
    Item EAN
    2724432699356
    People
    Author
    Mary Hogarth, John Jenkins
    Category Type
    Social Sciences
    ISBN
    9781441177995
    Languages
    English
    Item EAN
    2724432699356
    People
    Author
    Mary Hogarth, John Jenkins
    People
    Publisher
    Bloomsbury Academic
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Lively and engaging, "How to Launch a Magazine in this Digital Age" adopts a practical guide students or inexperienced editors to the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights, and

    Lively and engaging, "How to Launch a Magazine in this Digital Age" adopts a practical guide students or inexperienced editors to the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights, and tests/exercises, this is the first how-to to embrace digital technologies, including a companion website with additional support with podcasts, web links, forums and timed live author chats.

    The key to the text's success is its ability to encompass the complete process. It begins with the initial idea and follows the process through to developing a business plan as well as setting an editorial strategy to achieve and maintain an audience in a digital age -- where traditional print formats face an uncertain future. It includes checklists and realistic timescales for producing a digital/print magazine, for both the working professional and the student in the classroom setting.

    Product Features:
    • Category: Social Sciences
    • Binding: Paperback
    • Language of Text: English
    • Author(s): Mary Hogarth, John Jenkins
    • Publisher: Bloomsbury Academic
    • ISBN: 9781441177995
    • Number of Pages: 232
    • Dimensions: 9.2 x 6.1 x 0.7 inches
 

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