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International Business By Alan M. Rugman, Simon Collinson
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9781405847216
    Item EAN
    2724447795609
    People
    Author
    Alan M. Rugman, Simon Collinson
    People
    Publisher
    Financial times
    Category Type
    Business Strategy
    ISBN
    9781405847216
    Item EAN
    2724447795609
    People
    Author
    Alan M. Rugman, Simon Collinson
    People
    Publisher
    Financial times
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    International Business, 4/eTaking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies - the EU, the US and Japan- as well as emerging markets, such as Brazil, India and China. The book also integrates analysis

    International Business, 4/eTaking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies - the EU, the US and Japan- as well as emerging markets, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. Companion Website with Gracetracker: Student access card: Rugman: International Business, 4/e

    • Book Name:International Business
    • Auother :Alan M. Rugman, Simon Collinson
    • Publisher :Financial Times
    • ISBN :9781405847216
    • Book Type :International Business
 

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