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Internet Marketing By Roberts, Mary Lou
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9780759392786
    Item EAN
    2724447797665
    People
    Author
    Roberts, Mary Lou
    People
    Publisher
    Cengage Learning
    Category Type
    Business Strategy
    ISBN
    9780759392786
    Item EAN
    2724447797665
    People
    Author
    Roberts, Mary Lou
    People
    Publisher
    Cengage Learning
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the

    This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet-whether used as a medium of communication or as a channel of distribution-is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this powerful new component into their strategies and media plans. That ongoing challenge represents the essential theme of this text.

    • Book Name:Internet Marketing
    • Auother :Roberts, Mary Lou
    • Publisher :Cengage Learning
    • ISBN :9780759392786
    • Book Type :Internet Marketing
 

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