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Introduction to Hospitality by John R. Walker - Hardcover
438.00 EGP

Introduction to Hospitality by John R. Walker - Hardcover

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438.00 EGP 

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Category Type
Industries & Sectors
ISBN
9780135139288
Author
John R. Walker
Publisher
Pearson Education
Description:

Tomorrow's managers are off to a strong start with this fully updated and streamlined edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on events marketing appears in part v. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of ...

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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Industries & Sectors
    ISBN
    9780135139288
    Item EAN
    2724445843517
    People
    Author
    John R. Walker
    People
    Publisher
    Pearson Education
    Category Type
    Industries & Sectors
    ISBN
    9780135139288
    Item EAN
    2724445843517
    People
    Author
    John R. Walker
    People
    Publisher
    Pearson Education
    Technical Information
    Binding
    Hardcover
    Languages and countries
    Language of the text
    English
    Read more
  •  

    Description:

    Tomorrow's managers are off to a strong start with this fully updated and streamlined edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on events marketing appears in part v. The practicality of previous editions continues with

    Tomorrow's managers are off to a strong start with this fully updated and streamlined edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on events marketing appears in part v. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student dvd-rom packed with resources to support readers' coursework and their careers. It covers tourism, lodging, restaurants, managed services, beverages, conventions and meeting, and leisure/recreation; in addition to examining gaming entertainment, marketing and human resources, and leadership and management. For individuals interested in a hospitality industry career.

    Product Features:
    • Category Type: Industries & Sectors
    • Author: John R. Walker
    • ISBN: 9780135139288
    • Binding: Hardcover
    • Language of the text: English
    • Publisher: Pearson Education
    • Dimensions (HxWxD): 3.18 x 20.96 x 26.04 cm
    • Edition: Fifth
    • Product Weight: 1320 g
    • Publication Year: 2008
    • Book Origin: United States
    • Number of Pages: 656
 

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