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IT IS NOT HOW GOOD YOU ARE IT IS HOW GOOD YOU WANT TO BE
1 review
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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Fiction & Literature
    Book Language
    English
    Publisher
    Phaidon
    Item EAN
    2724318360592
    People
    Author
    Paul Arden
    Category Type
    Fiction & Literature
    Book Language
    English
    Publisher
    Phaidon
    Item EAN
    2724318360592
    People
    Author
    Paul Arden
    Technical Information
    Binding
    unknown_binding
    Read more
  •  

    Description:

    It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse
    It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom
 

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  • Purchased on Souq.com
    By Z-Violet... on 22 August 2016

    i always wanted to read this book and now its in my hands cant wait to read it

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