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Making Innovation Happen By Michael Morgan
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Self Help
    ISBN
    9780749434328
    Item EAN
    2724339947086
    People
    Author
    Michael Morgan
    People
    Publisher
    Kogan Page
    Category Type
    Self Help
    ISBN
    9780749434328
    Item EAN
    2724339947086
    People
    Author
    Michael Morgan
    People
    Publisher
    Kogan Page
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    • For any business to stay competitive, innovation must exist everywhere in the organization: product development, positioning, reaching the market, branding, internal operations, and customer service. Innovation also needs to work at every level, from the shop floor to the executive suite. This
    • For any business to stay competitive, innovation must exist everywhere in the organization: product development, positioning, reaching the market, branding, internal operations, and customer service. Innovation also needs to work at every level, from the shop floor to the executive suite. This guide to innovation discusses the tools of the trade, tips and ideas. There are action plans, activities, exercises, templates, worksheets and ideas that should be easy to implement.
 

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