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Management Strategy Achieving Sustained Competitive Advantage by Alfred A. Marcus - Paperback
347.00 EGP

Management Strategy Achieving Sustained Competitive Advantage by Alfred A. Marcus - Paperback

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347.00 EGP 

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Category Type
Business Strategy
ISBN
9780071289412
Author
Alfred A. Marcus
Publisher
Mcgraw-Hill
Description:

Management Strategy: Achieving Sustained Competitive Advantage, 2/e', by Alfred Marcus, is a brief, focused paperback text, allowing ample time for the instructor to incorporate other materials commonly used in this course, such as cases, readings, and/or simulations. The text focuses on how making winning moves depends on finding profitable patterns that repeatedly meet customer demands ...

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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Business Strategy
    ISBN
    9780071289412
    Number of Pages
    216
    Edition
    2nd Edition
    Category Type
    Business Strategy
    ISBN
    9780071289412
    Number of Pages
    216
    Edition
    2nd Edition
    Publication Year
    2010
    Product weight
    0.38 kg
    Book Origin
    United States
    Item EAN
    2724456812915
    People
    Author
    Alfred A. Marcus
    People
    Publisher
    Mcgraw-Hill
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Management Strategy: Achieving Sustained Competitive Advantage, 2/e', by Alfred Marcus, is a brief, focused paperback text, allowing ample time for the instructor to incorporate other materials commonly used in this course, such as cases, readings, and/or simulations. The text focuses on how making

    Management Strategy: Achieving Sustained Competitive Advantage, 2/e', by Alfred Marcus, is a brief, focused paperback text, allowing ample time for the instructor to incorporate other materials commonly used in this course, such as cases, readings, and/or simulations. The text focuses on how making winning moves depends on finding profitable patterns that repeatedly meet customer demands for solutions. Whereas many strategy books have lost sight of the purpose of strategy and fail to show how decisions actually affect business performance and, ultimately, outcomes, 'Management Strategy' focuses on the types of analyses and strategic moves required, given the industry, environment, and a company's internal resources. In eight chapters, this textbook builds upon the analysis process and demonstrates how strategy impacts an organization's position in comparison to its competitors, both in terms of the cost and quality of its products and the scope of businesses in which it is involved (vertical and horizontal integration), as well as its global versus domestic reach. The outcomes that come from analyzing an organization also determine the extent to which the organization will strive to be an innovator as opposed to being a follower.

    Product Features:
    • Category Type: Business Strategy
    • Author: Alfred A. Marcus
    • ISBN: 9780071289412
    • Binding: Paperback
    • Book Language: English
    • Publisher: McGraw-Hill
    • Number of Pages: 216 pages
    • Dimensions: 23.4 x 18.7 x 1 cm
    • Edition: 2nd Edition
    • Publication Year: 2010
    • Product Weight: 0.38 kg
    • Book Origin: United States
 

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