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Market-Based Management By Roger Best
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9780138133962
    Item EAN
    2724447791236
    People
    Author
    Roger Best
    People
    Publisher
    Pearson
    Category Type
    Business Strategy
    ISBN
    9780138133962
    Item EAN
    2724447791236
    People
    Author
    Roger Best
    People
    Publisher
    Pearson
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Using an applied approach that focuses on market orientation, marketing strategy and market-based management, this book details the connections between a market-driven strategy and profitable growth.Covers market-driven strategy, customer satisfaction, profitable growth, marketing productivity and

    Using an applied approach that focuses on market orientation, marketing strategy and market-based management, this book details the connections between a market-driven strategy and profitable growth.Covers market-driven strategy, customer satisfaction, profitable growth, marketing productivity and efficiency, and overall profitability and shareholder value.

    • Book Name:Market-Based Management
    • Auother :Roger Best
    • Publisher :Pearson
    • ISBN :9780138133962
    • Book Type :Management
 

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