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Marketing by William M. Pride - Hardcover
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Marketing
    ISBN
    9780618474455.0
    Item EAN
    2724317172264
    People
    Author
    William M. Pride and O. C. Ferrell
    People
    Publisher
    South-Western
    Category Type
    Marketing
    ISBN
    9780618474455.0
    Item EAN
    2724317172264
    People
    Author
    William M. Pride and O. C. Ferrell
    People
    Publisher
    South-Western
    Read more
  •  

    Description:

    Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts

    Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, this text and its outstanding suite of supplements supply students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Topical issues including customer relationship management, supply chain management, the latest e-commerce models, and the current re-evaluation of dot-coms are just a few examples the authors use to connect marketing to students' personal lives. The latest edition also features a new design and additional photos, providing a fresh contemporary look and feel to the text.


    Product Features :
    • Binding : Hardcover

    • Language of Text : English

    • Publication Year : 2004

    • Number of Pages : 610

    • Author : William M. Pride and O. C. Ferrell

    • Publisher : South-Western

    • ISBN : 9780618474455
 

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