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Marketing Communications by Paul R. Smith and Ze Zook - Paperback
620.00 EGP

Marketing Communications by Paul R. Smith and Ze Zook - Paperback

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620.00 EGP 

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Category Type
Marketing
ISBN
9780749461935.0
Author
Paul R. Smith, Ze Zook and Jonathan Taylor
Publisher
Kogan Page Ltd
Description:

    Marketing Communications rapidly established itself as an international best seller and has been listed as a 'marketing classic' by the Marketing Society and as a 'marketing major' by the Chartered Institute of Marketing. The author's real business understanding of marketing communications is universally acclaimed and has proved popular with students and practitioners alike. The fifth ...

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9780749461935 

PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Marketing
    ISBN
    9780749461935.0
    Item EAN
    2724304285120
    People
    Author
    Paul R. Smith, Ze Zook and Jonathan Taylor
    People
    Publisher
    Kogan Page Ltd
    Category Type
    Marketing
    ISBN
    9780749461935.0
    Item EAN
    2724304285120
    People
    Author
    Paul R. Smith, Ze Zook and Jonathan Taylor
    People
    Publisher
    Kogan Page Ltd
    Read more
  •  

    Description:

      Marketing Communications rapidly established itself as an international best seller and has been listed as a 'marketing classic' by the Marketing Society and as a 'marketing major' by the Chartered Institute of Marketing. The author's real business understanding of marketing communications is

      Marketing Communications rapidly established itself as an international best seller and has been listed as a 'marketing classic' by the Marketing Society and as a 'marketing major' by the Chartered Institute of Marketing. The author's real business understanding of marketing communications is universally acclaimed and has proved popular with students and practitioners alike. The fifth edition of this classic text has been significantly updated to include the many new forms of communication now available for marketing professionals. Heralding the emergence of social media as a 'marketing revolution', this book presents the many varied forms of communication this offers and the opportunities for marketing which more effectively engages with its end user. 'Marketing Communications' covers every aspect of marketing in an accessible way. With a plethora of examples and new case studies as well as online support material for lecturers and students, this essential textbook will guide the reader through everything they need to know about the changing face of marketing.

      Product Features :
    • Binding : Paperback
    • Language of Text : English
    • Publication Year : 2011
    • Number of Pages : 504
    • ISBN : 9780749461935
 

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