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Marketing Management by Mark W. Johnston and Greg W. Marshall
871.20 EGP
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Marketing Management by Mark W. Johnston and Greg W. Marshall

by  McGrawHill, Education, Learning & Self Help Books - 1 review

871.20 EGP 

  - You Save -871.20 EGP
All prices include VAT  Details
Category Type
Commercial Sciences
ISBN
9781260084993
Author
Various
Publisher
McGrawHill
Description:

  • Book Name: Marketing Management
  • Author: Mark W. Johnston and Greg W. Marshall
  • ISBN: 9781260084993
  • Binding: Paperback
  • Book Language: English
  • Publisher: McGraw-Hill
  • This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this ...

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9781260084993 

PRODUCT INFORMATION

  •  

    Specifications

    Brand
    McGrawHill
    Category Type
    Commercial Sciences
    ISBN
    9781260084993
    Item EAN
    2724834146755
    People
    Author
    Various
    Brand
    McGrawHill
    Category Type
    Commercial Sciences
    ISBN
    9781260084993
    Item EAN
    2724834146755
    People
    Author
    Various
    People
    Publisher
    McGrawHill
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    • Book Name: Marketing Management
    • Author: Mark W. Johnston and Greg W. Marshall
    • ISBN: 9781260084993
    • Binding: Paperback
    • Book Language: English
    • Publisher: McGraw-Hill
    • This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through
    • Book Name: Marketing Management
    • Author: Mark W. Johnston and Greg W. Marshall
    • ISBN: 9781260084993
    • Binding: Paperback
    • Book Language: English
    • Publisher: McGraw-Hill
    • This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format.
    • Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent Marketing Management the way it is actually practiced in successful organizations today.The 3rd edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association, as the recommended key resources for the PCM exam.The content of the 3rd edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today's classroom.
 

Customer Reviews

  • Purchased on Souq.com
    By user-MGUP1F1 on 27 February 2021

    وصل في وقته الكتاب في حالة ممتازة تجربة ممتازة

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