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Marketing Plan Handbook and Pro Premier Marketing Handbook Package (Book & Cdrom): International Edition By Taylor & Francis
304.00 EGP

Marketing Plan Handbook and Pro Premier Marketing Handbook Package (Book & Cdrom): International Edition By Taylor & Francis

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304.00 EGP 

637.50 EGP   - You Save 333.50 EGP
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Category Type
Self Help
ISBN
9780132105200
Author
Wood, Marian Burk
Publisher
Taylor & Francis
Description:

  • For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of ...
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    PRODUCT INFORMATION

    •  

      Specifications

      Category Type
      Self Help
      ISBN
      9780132105200
      Item EAN
      2724466105267
      People
      Author
      Wood, Marian Burk
      People
      Publisher
      Taylor & Francis
      Category Type
      Self Help
      ISBN
      9780132105200
      Item EAN
      2724466105267
      People
      Author
      Wood, Marian Burk
      People
      Publisher
      Taylor & Francis
      Technical Information
      Binding
      Paperback
      Languages and countries
      Book Language
      English
      Read more
    •  

      Description:

    • For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. The
    • For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today.
     

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